Deskripsi Pekerjaan
Are you a creative visionary with a passion for F&B branding? Bisa Group is seeking a highly motivated and strategic Creative Marketing Manager to join our dynamic team in Medan. In this pivotal role, you will be the heartbeat of our marketing efforts, responsible for crafting compelling narratives, driving brand identity, and executing high-impact campaigns that resonate with our local and regional audience.
As our Creative Marketing Manager, you will lead the creative direction for our diverse portfolio of F&B brands. You will be responsible for end-to-end campaign management, from ideation and strategy to real-time execution and performance analysis. The ideal candidate is a blend of a creative artist and a data-driven marketer who thrives in a fast-paced environment and possesses a deep understanding of the F&B landscape in Indonesia.
You will collaborate closely with cross-functional teams to ensure that every creative touchpoint aligns with our business objectives, ensuring brand consistency while pushing the boundaries of innovation to keep Bisa Group ahead of the competition.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies across all digital and offline channels for Bisa Group's F&B brands.
- Manage the end-to-end campaign lifecycle, ensuring all creative outputs are delivered on time, within budget, and aligned with brand guidelines.
- Oversee brand identity and creative content production, including photography, video assets, and social media storytelling.
- Analyze campaign performance metrics and consumer insights to optimize marketing ROI and drive continuous improvement.
- Lead and mentor the creative team to foster a culture of innovation, productivity, and high-quality output.
- Coordinate with operational teams to synchronize marketing efforts with product launches, seasonal promotions, and events.
- Monitor market trends and competitor activities in the F&B sector to identify new growth opportunities.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Creative Arts, or a related field.
- Minimum 3-5 years of experience in marketing management, preferably within the F&B, hospitality, or lifestyle industry.
- Strong portfolio demonstrating successful brand campaigns and creative content execution.
- Expertise in digital marketing tools, social media management (Instagram/TikTok), and content creation software.
- Exceptional leadership, project management, and cross-functional collaboration skills.
- Excellent analytical skills with the ability to translate data into actionable marketing strategies.
- Fluent in Bahasa Indonesia and English with outstanding communication and copywriting skills.
- Based in or willing to relocate to Medan, Sumatera Utara.