Deskripsi Pekerjaan
Are you passionate about the beauty industry and digital storytelling? Kime Skincare is looking for a creative, data-driven, and highly organized Creator Executive to join our marketing team in Surakarta. In this role, you will be the bridge between our brand and the vibrant community of content creators.
As our Creator Executive, you will take ownership of our influencer marketing strategy. You won't just be managing lists; you will be scouting emerging talent, nurturing relationships with KOLs and micro-influencers, and collaborating on content that converts. We are looking for someone who stays ahead of TikTok and Instagram trends, understands beauty product marketing, and knows how to measure the ROI of influencer campaigns to drive real-time sales growth.
If you are a networking powerhouse with an eye for aesthetics and a sharp mind for marketing analytics, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive influencer marketing strategies to increase brand awareness and drive sales for Kime Skincare products.
- Actively scout, identify, and recruit a diverse pool of KOLs, micro-influencers, and content creators.
- Manage the end-to-end campaign process, from outreach and brief development to content approval and performance tracking.
- Analyze campaign performance metrics, provide actionable insights, and optimize future strategies to maximize ROAS.
- Maintain long-term relationships with existing creator partners to ensure brand loyalty and recurring content collaborations.
- Coordinate with the internal creative team to ensure influencer content aligns with Kime Skincare's visual identity and brand values.
- Stay up-to-date with social media trends, algorithm updates, and influencer marketing best practices in the beauty industry.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Public Relations, or a related field.
- Minimum 1-2 years of experience in Influencer Marketing, Social Media Management, or Digital Marketing, preferably in the beauty or skincare sector.
- Strong understanding of influencer marketing platforms, social media ecosystems (TikTok, Instagram, Shopee Video), and affiliate programs.
- Exceptional networking and negotiation skills with a proven track record of managing talent.
- Data-driven mindset with proficiency in analyzing marketing metrics and reporting tools.
- Ability to work independently in a fast-paced environment and manage multiple campaigns simultaneously.
- Creative thinker with strong written and verbal communication skills in Bahasa Indonesia.