Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for building customer loyalty and optimizing digital funnels? We are seeking a proactive CRM Manager to join our team in Yogyakarta. In this role, you will be the architect of our customer journey, responsible for managing our CRM systems to drive digital awareness and maximize outlet performance.
The ideal candidate will bridge the gap between creative marketing strategies and technical execution. You will work closely with our leadership to refine our marketing funnel, improve lead conversion rates, and ensure that every customer interaction adds value to our brand. If you have a knack for analyzing consumer behavior and turning data into actionable marketing campaigns, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive CRM strategies to increase customer engagement and brand awareness.
- Manage and optimize marketing funnels to improve conversion rates across all digital channels.
- Segment customer databases to deliver personalized, targeted communications and promotional campaigns.
- Monitor and analyze campaign performance metrics (KPIs) to provide actionable insights and reports.
- Collaborate with cross-functional teams to integrate CRM activities with broader marketing initiatives.
- Oversee the database health, ensuring data accuracy and compliance with privacy regulations.
- Continuously test and iterate on marketing automation workflows to enhance the customer journey.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience as a CRM Specialist, Marketing Coordinator, or similar role.
- Strong understanding of digital marketing funnels and customer lifecycle management.
- Proficiency in CRM software (e.g., Salesforce, Hubspot, or similar) and marketing automation tools.
- Analytical mindset with the ability to interpret complex data and create strategic reports.
- Excellent communication and interpersonal skills, with a focus on collaborative problem-solving.
- Strong command of digital marketing platforms and analytics tools (Google Analytics, Meta Business Suite, etc.).