Deskripsi Pekerjaan
Join Dama Kara's dynamic marketing team as a CRM Specialist and become the architect of exceptional customer experiences! In this pivotal role, you'll design and implement cutting-edge CRM strategies to transform customer interactions, boost engagement metrics, and drive sustainable retention. Leverage data-driven insights to optimize customer journeys across touchpoints while building robust loyalty programs that convert prospects into brand advocates. Collaborate cross-functionally with marketing, sales, and product teams to align CRM initiatives with business growth objectives. If you're passionate about leveraging technology to humanize customer relationships and deliver measurable ROI, this is your opportunity to make a tangible impact in Bandung's thriving tech ecosystem.
Tanggung Jawab
- Develop and execute comprehensive CRM strategies to enhance customer lifecycle management
- Implement and optimize CRM platforms (e.g., Salesforce, HubSpot) for maximum efficiency
- Analyze customer data to identify trends and personalize engagement campaigns
- Create automated workflows for lead nurturing and retention programs
- Collaborate with marketing teams to segment audiences for targeted messaging
- Monitor KPIs including retention rates, engagement scores, and conversion metrics
- Train staff on CRM best practices and system utilization
- Ensure data integrity and compliance with privacy regulations
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- 2+ years of hands-on CRM management experience
- Proficiency in CRM platforms (Salesforce, HubSpot, Zoho) required
- Strong analytical skills with data interpretation experience
- Expertise in customer segmentation and loyalty program development
- Experience with marketing automation tools and email campaigns
- Excellent communication skills with cross-functional collaboration ability
- Proven track record of improving customer retention metrics