Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for building seamless customer journeys? Doran Sukses Indonesia is looking for a highly skilled CRM Specialist to join our dynamic marketing team in Surabaya. In this role, you will be the architect behind our automated communication workflows, ensuring that our brand engages customers at the right time, through the right channel, with the right message.
You will play a pivotal role in optimizing our CRM infrastructure to drive retention, increase lifetime value (LTV), and streamline lead nurturing processes. The ideal candidate combines technical proficiency in CRM tools with a deep understanding of consumer psychology and email/omnichannel marketing best practices. If you are analytical, creative, and eager to drive measurable growth through technology, we want to hear from you.
Tanggung Jawab
- Design, implement, and maintain end-to-end automated CRM workflows to nurture leads and re-engage existing customers.
- Segment customer databases to deliver highly targeted, personalized campaigns across email, SMS, and push notification channels.
- Monitor, analyze, and report on CRM performance metrics, including open rates, CTR, conversion rates, and churn.
- Collaborate with the creative and content teams to produce high-performing campaign assets and marketing materials.
- Conduct A/B testing on messaging, timing, and audience segments to optimize campaign effectiveness continuously.
- Manage customer data hygiene and ensure all CRM activities comply with data privacy regulations.
- Identify opportunities to integrate new features or third-party tools to enhance the overall CRM ecosystem.
Kualifikasi
- Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
- Minimum of 2-3 years of experience managing CRM platforms (e.g., Salesforce, Hubspot, Mailchimp, or similar).
- Proven experience in building automated workflows and complex customer segmentation.
- Strong analytical skills with proficiency in data visualization and reporting tools.
- Excellent understanding of email marketing standards, deliverability, and omnichannel strategies.
- Strong written and verbal communication skills in both Indonesian and English.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.