Deskripsi Pekerjaan
Matahari Putra Prima is seeking a highly analytical and data-driven Customer Analytics Assistant Manager to join our dynamic team in Tangerang. In this pivotal role, you will be the driving force behind our customer intelligence strategy. You will translate complex raw data into actionable business insights that enhance customer experience, optimize marketing campaigns, and drive sustainable growth for one of Indonesia's leading retail organizations.
The ideal candidate possesses a deep understanding of consumer behavior and the technical prowess to leverage data visualization tools to influence executive-level decision-making. You will lead analytical projects, segment customer profiles, and identify untapped opportunities within our omni-channel ecosystem. If you are passionate about data storytelling and shaping the future of retail through analytics, we want to hear from you.
Tanggung Jawab
- Develop and manage advanced customer segmentation models to drive personalized marketing initiatives.
- Translate complex data sets into clear, executive-level dashboards and actionable insights.
- Monitor and evaluate the performance of loyalty programs and customer retention strategies.
- Collaborate cross-functionally with IT, Marketing, and Operations teams to integrate data-driven solutions.
- Conduct predictive modeling to forecast customer churn and identify high-value acquisition opportunities.
- Perform regular A/B testing on promotional campaigns to optimize ROI.
- Maintain high standards of data integrity and privacy across all customer databases.
Kualifikasi
- Bachelor's degree in Statistics, Mathematics, Data Science, Economics, or a related quantitative field.
- Minimum 3-5 years of professional experience in customer analytics, business intelligence, or data analysis (retail experience is a significant advantage).
- Strong proficiency in SQL and data visualization tools such as Tableau, Power BI, or Looker.
- Experience with statistical software (R, Python, or SAS) for deep-dive analysis.
- Advanced Excel skills with the ability to manage large-scale data sets.
- Strong problem-solving skills with a strategic mindset.
- Excellent verbal and written communication skills in both Indonesian and English.