Deskripsi Pekerjaan
Join Mitracomm Ekasarana's dynamic marketing team as a Data Analyst specializing in CRM systems! We're seeking a strategic thinker with 3-5 years of experience in campaign management, CRM optimization, digital marketing, or telecommunications to transform data into actionable growth strategies. In this pivotal role, you'll analyze customer behavior patterns, measure campaign ROI, and drive data-informed decisions that enhance customer lifetime value. If you're passionate about leveraging analytics to optimize marketing funnels and improve customer engagement, this is your opportunity to make a measurable impact in a fast-paced environment.
Tanggung Jawab
- Analyze CRM data to identify customer behavior trends and campaign performance metrics
- Develop and optimize marketing campaigns using data-driven segmentation strategies
- Create comprehensive reports on KPIs, conversion rates, and customer acquisition costs
- Collaborate with marketing teams to implement CRM-based loyalty programs
- Monitor and maintain data integrity in CRM platforms (Salesforce, HubSpot)
- Design A/B testing frameworks for campaign optimization
- Present actionable insights to stakeholders through visual dashboards
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Data Science, or related field
- 3-5 years experience in CRM analytics, campaign management, or digital marketing
- Proficiency in SQL, Excel, and CRM platforms (Salesforce, HubSpot)
- Strong analytical skills with experience in data visualization tools
- Understanding of digital marketing funnels and customer journey mapping
- Experience with A/B testing and multivariate analysis
- Knowledge of telecommunications industry marketing practices preferred