Deskripsi Pekerjaan
Are you a strategic leader passionate about transforming healthcare through digital innovation? The Agency For Integrated Care is seeking a visionary Deputy Director, Channel Engagement Media and Digital to spearhead our multi-channel ecosystem. This pivotal role demands a dynamic individual to orchestrate the seamless integration and performance of all digital, paid, social, web, events, and public relations channels.
You will drive data-driven strategies that amplify our mission to deliver integrated care solutions across Singapore's healthcare landscape. The ideal candidate will leverage cutting-edge technologies and consumer insights to optimize campaign ROI, enhance brand visibility, and foster meaningful stakeholder engagement. This leadership position offers the opportunity to shape the future of healthcare communications while mentoring high-performing teams and collaborating with cross-functional partners to achieve organizational excellence.
Tanggung Jawab
- Develop and execute comprehensive digital and media strategies aligned with organizational goals
- Lead performance optimization across paid, social, web, events, and PR channels
- Drive multi-channel campaign integration ensuring consistent brand messaging
- Analyze campaign metrics and consumer data to inform strategic decisions
- Manage and mentor digital/media teams to foster innovation and growth
- Collaborate with healthcare stakeholders to align channel initiatives
- Oversee budget allocation and resource planning for media/digital initiatives
- Monitor industry trends and emerging technologies to maintain competitive edge
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field; Master's preferred
- Minimum 8 years of experience in digital marketing or channel management
- Proven track record leading multi-platform campaigns in healthcare or B2B sectors
- Expertise in SEO/SEM, paid media, social media management, and web analytics
- Strong data analysis skills with ability to translate insights into actionable strategies
- Exceptional leadership abilities with experience managing cross-functional teams
- Deep understanding of Singapore's healthcare landscape and regulatory environment
- Proficiency in marketing automation tools and CRM platforms