Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for performance? Mustika Ratu is seeking a talented Digital Ads Executive to join our dynamic marketing team in Pancoran, Jakarta. As a legacy brand at the forefront of the beauty and wellness industry, we are looking for an individual who thrives in a collaborative environment where flexibility and innovation are encouraged.
In this role, you will be responsible for executing high-impact digital advertising campaigns that drive growth, brand awareness, and conversions. You will work closely with creative and product teams to optimize ad performance, manage budgets, and analyze audience insights. If you are eager to take ownership of digital growth strategies in a supportive and rewarding work culture, we would love to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Monitor daily campaign performance, providing actionable insights to optimize ROAS and CPA.
- Collaborate with the creative team to produce high-performing ad assets that resonate with our target demographics.
- Conduct A/B testing on ad copies, visuals, and landing pages to improve conversion rates.
- Manage monthly advertising budgets, ensuring accurate allocation and reporting across all channels.
- Stay updated with the latest digital marketing trends, platform algorithm changes, and competitor activities.
- Prepare comprehensive weekly and monthly reports on campaign performance and ROI for management.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2 years of experience in managing performance-based digital advertising campaigns.
- Proficiency in Google Ads, Meta Business Suite, and TikTok Ads Manager is mandatory.
- Strong analytical skills with the ability to interpret data and translate it into strategic decisions.
- Creative thinker with an eye for detail and design aesthetics.
- Excellent communication and collaboration skills to work effectively within a cross-functional team.
- Proven ability to manage multiple projects simultaneously under tight deadlines.