Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce growth? Doran Sukses Indonesia is looking for a highly skilled Digital Ads Specialist to join our dynamic team in Surabaya. In this role, you will be the engine behind our marketplace visibility, responsible for planning, executing, and optimizing high-impact advertising campaigns across major e-commerce platforms.
We are seeking a candidate who thrives in a fast-paced environment and possesses a deep understanding of marketplace algorithms, bidding strategies, and consumer behavior. If you have a proven track record of maximizing ROAS (Return on Ad Spend) and increasing organic and paid traffic, we want to hear from you.
As part of our team, you will enjoy a collaborative workspace where your strategic insights directly influence our business growth. You will stay ahead of the latest industry trends, ensuring that our brand remains competitive in the digital retail landscape.
Tanggung Jawab
- Manage and optimize daily ad campaigns across various marketplace platforms (e.g., Shopee, Tokopedia, Lazada).
- Develop and execute comprehensive bidding strategies to improve campaign performance and budget efficiency.
- Conduct keyword research and analysis to enhance product visibility and search rankings.
- Monitor campaign performance metrics, including CTR, CPC, Conversion Rate, and ROAS.
- Prepare detailed weekly and monthly performance reports with actionable insights for management.
- Collaborate with the creative team to develop high-converting ad assets and landing pages.
- Stay updated with the latest marketplace advertising trends, algorithm updates, and competitor activities.
Kualifikasi
- Minimum of 1-2 years of experience in digital advertising, specifically within marketplace platforms.
- Deep understanding of marketplace advertising tools (e.g., Shopee Ads, Tokopedia Ads).
- Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Proven ability to manage advertising budgets and deliver measurable ROI.
- Excellent communication and problem-solving skills.
- Detail-oriented with the ability to handle multiple campaigns simultaneously.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.