Deskripsi Pekerjaan
Are you a performance-driven marketer with a passion for driving e-commerce growth? Tekstil is looking for a talented Digital Ads Specialist to join our dynamic team in Jakarta Utara. In this role, you will be the engine behind our digital footprint, crafting and executing data-driven advertising strategies that convert interest into sales.
We are looking for someone who lives and breathes digital marketingāfrom keyword optimization and bid management to creative A/B testing. You will have the opportunity to manage high-impact campaigns across major marketplaces and social platforms, directly contributing to the scalability and success of our brand. If you are analytical, creative, and eager to drive measurable ROI, we want to meet you.
Tanggung Jawab
- Develop, execute, and optimize end-to-end performance marketing campaigns across marketplaces (Shopee, Tokopedia, etc.) and social channels.
- Manage daily bid adjustments, budget allocation, and campaign targeting to maximize ROAS (Return on Ad Spend).
- Conduct in-depth keyword research and competitor analysis to identify growth opportunities.
- Collaborate with the creative team to produce high-converting ad assets and landing pages.
- Monitor campaign performance metrics daily and provide actionable insights for continuous improvement.
- Perform A/B testing on ad creatives, copy, and audience segments to enhance click-through rates.
- Generate comprehensive monthly reports highlighting key performance indicators and strategic recommendations.
Kualifikasi
- Bachelorās degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience managing paid digital ad campaigns (Meta Ads, Google Ads, or Marketplace Ads).
- Strong understanding of digital marketing funnels, conversion rate optimization (CRO), and e-commerce dynamics.
- Advanced analytical skills with proficiency in data tools like Google Analytics, Excel, or internal dashboard systems.
- Strong creative copywriting skills with a keen eye for visual trends.
- Ability to thrive in a fast-paced retail environment and meet tight campaign deadlines.
- Fluent in Bahasa Indonesia and proficient in English.