Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for high-performance advertising? Biwel Sukses Bersama is seeking a talented and analytical Digital Ads Specialist to join our dynamic team in Jakarta. We are looking for someone who lives and breathes performance marketing, capable of crafting campaigns that not only drive traffic but deliver exceptional ROI.
In this role, you will be the backbone of our digital acquisition strategy. You will have full ownership of our Google Ads and Meta Ads ecosystems, from conceptualizing creative assets to deep-dive budget optimization. We believe in growth—not just for our company, but for our people. You will receive consistent training, competitive compensation, and a supportive environment that prioritizes a healthy work-life balance.
If you are obsessed with A/B testing, audience segmentation, and scaling winning campaigns, we want to hear from you. Help us take our digital footprint to the next level!
Tanggung Jawab
- Plan, execute, and optimize end-to-end paid search and social campaigns across Google Ads and Meta Ads (Facebook/Instagram).
- Conduct rigorous A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
- Manage daily campaign budgets to ensure maximum ROI and efficient CPA/ROAS targets.
- Monitor and analyze campaign performance metrics, providing actionable insights through weekly and monthly reports.
- Collaborate with the creative team to produce high-performing ad assets that align with brand voice.
- Stay up-to-date with the latest digital marketing trends, platform updates, and algorithm changes.
- Perform comprehensive keyword research and audience research to expand reach and lower acquisition costs.
Kualifikasi
- Minimum 1-2 years of proven experience in managing digital advertising campaigns.
- Strong proficiency in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
- Analytical mindset with the ability to interpret data from Google Analytics and other tracking tools.
- Excellent understanding of conversion funnels, retargeting strategies, and customer acquisition.
- Strong organizational skills and ability to manage multiple campaigns simultaneously under deadlines.
- Creative problem-solving skills and a passion for continuous testing and learning.
- Professional fluency in Indonesian and basic proficiency in English.