Deskripsi Pekerjaan
Are you a data-driven professional looking to shape the future of digital banking? Bank Nationalnobu is seeking a highly motivated Digital Business Specialist to join our dynamic team in Karawaci. In this pivotal role, you will be at the forefront of our digital transformation journey, helping to optimize user experiences, drive product adoption, and execute growth strategies that resonate with today's tech-savvy customers.
You will work closely with cross-functional teams, including product, marketing, and IT, to analyze digital performance metrics and implement innovative solutions. We offer a collaborative work environment that champions professional development, flexible working arrangements, and the opportunity to make a tangible impact on the banking industry's digital ecosystem.
Tanggung Jawab
- Develop and execute digital growth strategies to increase product penetration and customer acquisition.
- Monitor and analyze digital product performance using web analytics and CRM tools.
- Collaborate with product teams to refine user journeys and improve conversion rates across digital platforms.
- Identify emerging market trends and competitive gaps to propose actionable digital business solutions.
- Manage end-to-end digital marketing campaigns, ensuring alignment with overall bank business objectives.
- Conduct regular reporting and data-backed presentations for stakeholders to track business KPIs.
- Troubleshoot digital process bottlenecks to ensure seamless service delivery for customers.
Kualifikasi
- Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
- Minimum 2-4 years of experience in digital business, e-commerce, or digital banking roles.
- Strong proficiency in digital analytics tools (e.g., Google Analytics, Mixpanel, or Tableau).
- Solid understanding of digital marketing funnel dynamics and user experience (UX) principles.
- Excellent analytical skills with the ability to turn complex data into strategic business insights.
- Strong communication skills in both Indonesian and English, with the ability to bridge technical and business requirements.
- Proactive mindset, creative problem-solving skills, and a passion for fintech innovation.