Deskripsi Pekerjaan
Are you a strategic leader with a passion for driving growth through innovative digital campaigns? Erajaya is looking for a Digital Campaign Lead (Talent Pool) - Manager to join our dynamic marketing team in Jakarta Raya. In this pivotal role, you will oversee the end-to-end lifecycle of high-impact marketing campaigns, bridging the gap between creative strategy and business execution.
As a Manager within our Talent Pool program, you will have the unique opportunity to shape our marketing landscape. You will handle daily operational activities and high-level strategic requests from various business units and marketing stakeholders. We are seeking a results-oriented professional who can develop detailed campaign strategies, manage budgets effectively, and analyze performance data to optimize ROI. If you are ready to lead campaigns that resonate with consumers and drive brand loyalty, we want to hear from you.
Tanggung Jawab
- Lead the development and execution of comprehensive digital marketing campaigns across multiple channels, ensuring alignment with business objectives.
- Manage daily operational activities and fulfill complex requests from cross-functional business and marketing teams.
- Develop detailed campaign strategies, including content planning, channel selection, and budget allocation.
- Analyze campaign performance metrics (KPIs) to measure success and identify areas for optimization and improvement.
- Collaborate closely with creative teams to ensure messaging consistency and high-quality deliverables.
- Identify market trends and consumer insights to inform future campaign direction.
- Ensure all campaigns comply with company policies and regulatory standards.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with at least 2 years in a managerial or lead capacity.
- Proven track record of managing successful digital campaigns and achieving measurable results.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot).
- Fluency in English and Indonesian is preferred.