Deskripsi Pekerjaan
Join PT Swe Development Lombok's innovative marketing team as a Digital Content & Social Media Specialist! We're seeking a creative strategist to transform our digital presence and drive measurable business growth. In this pivotal role, you'll craft compelling narratives across platforms, develop data-driven content strategies, and cultivate vibrant online communities that amplify our brand voice. Collaborate with cross-functional teams to translate marketing objectives into engaging social campaigns, analyze performance metrics to optimize reach, and stay ahead of digital trends to maintain competitive advantage. This position offers the opportunity to shape our brand's digital identity while working in a dynamic environment that values creativity and results-driven innovation.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across all platforms
- Create engaging multimedia content (videos, graphics, blogs, stories) aligned with brand guidelines
- Manage content calendars and publish schedules for optimal audience engagement
- Analyze performance metrics using tools like Google Analytics and social insights
- Foster community engagement through responsive interaction and relationship building
- Collaborate with marketing and sales teams to align content with business objectives
- Monitor industry trends and competitor activities to identify growth opportunities
- Optimize SEO elements within digital content to improve organic visibility
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field
- 2+ years proven experience in social media management and content creation
- Proficiency with social media tools (Hootsuite, Buffer, Canva, Adobe Creative Suite)
- Strong analytical skills with ability to interpret data and derive actionable insights
- Exceptional written and verbal communication skills in English and Indonesian
- Portfolio demonstrating successful content campaigns and engagement growth
- Knowledge of SEO principles, content marketing best practices, and algorithm updates
- Ability to work independently while collaborating effectively in cross-functional teams