Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce growth? We are seeking a highly motivated and hungry Digital Marketer to join our fast-paced team in Singapore. This role is designed for someone who thrives on the hustle, loves testing new creative strategies, and is ready to scale brand presence in a competitive online marketplace.
As our Digital Marketer, you will be at the forefront of our customer acquisition strategy. You won't just be managing campaigns; you will be analyzing consumer behavior, optimizing conversion funnels, and driving measurable ROI. If you are analytical, creative, and eager to take ownership of digital growth, we want to hear from you.
Tanggung Jawab
- Develop, execute, and optimize end-to-end digital marketing campaigns across Meta, Google Ads, and TikTok.
- Manage e-commerce storefront performance, focusing on conversion rate optimization (CRO) and user journey mapping.
- Analyze weekly marketing performance data to provide actionable insights and pivots.
- Plan and coordinate email marketing sequences and customer retention strategies.
- Collaborate with creative teams to produce high-performing ad creatives and landing page content.
- Conduct A/B testing on ad copies, audiences, and landing pages to maximize ROAS.
- Monitor market trends and competitor activity to identify new growth opportunities.
Kualifikasi
- 2+ years of experience in digital marketing, specifically within the e-commerce sector.
- Proven track record of managing performance marketing budgets with a focus on ROI.
- Strong analytical skills and proficiency with Google Analytics, Meta Business Suite, and e-commerce platforms (Shopify/Magento).
- Ability to work in a fast-paced, startup-style environment with a 'hustle' mindset.
- Excellent written and verbal communication skills in English.
- Strong understanding of digital funnels, attribution modeling, and customer acquisition costs (CAC).
- Self-starter attitude with the ability to handle multiple projects simultaneously.