Deskripsi Pekerjaan
Are you a dynamic marketing professional passionate about driving growth in the insurance sector? Sompo Insurance Indonesia is looking for a Digital Marketing Activation Specialist to join our high-performing team. In this role, you will be the architect behind business initiatives that bridge the gap between our innovative insurance products and our customers.
You will play a pivotal role in designing and executing end-to-end digital customer journeys, managing high-impact sales enablement tools, and crafting loyalty programs that resonate with our target audience. This is an excellent opportunity for someone who thrives in a fast-paced environment and is eager to optimize marketing performance through data-driven strategies.
At Sompo, we value creativity, analytical rigor, and a customer-centric mindset. If you are ready to elevate our brand presence and contribute to our retail insurance growth, we invite you to apply.
Tanggung Jawab
- Develop, implement, and track marketing activation campaigns that support retail insurance growth.
- Design and manage the digital customer journey to increase conversion and customer retention.
- Create and maintain effective sales tools and collateral for our retail distribution channels.
- Develop and nurture customer loyalty programs to improve lifetime value and brand engagement.
- Collaborate with cross-functional teams, including Product, IT, and Sales, to ensure seamless campaign execution.
- Monitor and analyze campaign performance metrics to optimize marketing spend and ROI.
- Conduct market research to stay updated on digital trends and competitor activities in the Indonesian insurance market.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably within the insurance or financial services industry.
- Proven track record in managing customer loyalty programs and digital acquisition channels.
- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, CRM dashboards).
- Excellent communication and stakeholder management skills in both Indonesian and English.
- Creative mindset with the ability to translate complex insurance products into compelling marketing campaigns.
- Proficiency in CRM software and digital marketing platforms.