Deskripsi Pekerjaan
Venuella is a prominent national brand specializing in high-quality coffee equipment, dedicated to elevating the coffee experience for businesses and enthusiasts. We are currently looking for a dynamic and creative Digital Marketing & Content Specialist to join our growing team. In this pivotal role, you will be responsible for driving our brand awareness through strategic content creation and digital engagement. You will manage our online presence, ensuring our messaging is consistent, engaging, and optimized for search engines to attract a wider audience. The ideal candidate is a passionate storyteller with a strong understanding of digital marketing trends, capable of producing high-quality content that resonates with our target audience across various platforms. If you are eager to make an impact in the coffee industry and possess a keen eye for detail, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and engagement.
- Manage and optimize social media channels (Instagram, Facebook, TikTok, LinkedIn) to foster community growth.
- Create high-quality, SEO-optimized blog posts, website content, and product descriptions that align with brand guidelines.
- Collaborate with the design team to produce visually appealing graphics and video content for campaigns.
- Monitor marketing performance metrics and provide regular reports on campaign effectiveness and ROI.
- Assist in planning and executing email marketing campaigns to nurture leads and retain customers.
- Stay updated on industry trends, competitor activities, and emerging digital tools to keep our strategies fresh.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 1-2 years of proven experience in digital marketing, content creation, or social media management.
- Excellent command of both written and spoken English and Indonesian.
- Strong copywriting skills with the ability to write compelling calls-to-action and storytelling content.
- Familiarity with SEO best practices, Google Analytics, and social media advertising tools.
- Creative mindset with the ability to think outside the box and adapt to changing trends.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite) is a plus.