Deskripsi Pekerjaan
Join Siloam Hospitals Group as a Digital Marketing Coordinator and become a key driver in our mission to enhance patient engagement through innovative digital strategies. We're seeking a results-oriented professional to spearhead paid advertising campaigns and SEO initiatives that strengthen our online presence in the competitive healthcare landscape. This role offers a unique opportunity to work within Indonesia's leading hospital network while enjoying competitive compensation, comprehensive professional development programs, and a supportive work-life balance culture.
You'll collaborate with cross-functional teams to create data-driven digital marketing strategies that boost brand visibility, attract qualified leads, and ultimately convert prospects into loyal patients. Your expertise in paid media platforms and search engine optimization will directly contribute to our growth objectives while ensuring our digital touchpoints deliver exceptional patient experiences.
Tanggung Jawab
- Develop and execute paid advertising campaigns across Google Ads, Facebook Ads, and healthcare-specific platforms
- Optimize website content and technical SEO elements to improve organic search rankings
- Monitor campaign performance metrics and generate actionable insights for strategy refinement
- Manage digital marketing budgets with ROI-focused allocation across channels
- Collaborate with content teams to create SEO-optimized healthcare marketing materials
- Implement conversion rate optimization strategies to improve patient acquisition funnel
- Stay updated on digital marketing trends and algorithm changes affecting healthcare marketing
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- 3+ years of experience in digital marketing with proven paid ads and SEO expertise
- Certification in Google Ads, Google Analytics, and/or SEO fundamentals
- Proficiency in marketing automation tools and CRM systems
- Strong analytical skills with experience in healthcare marketing analytics
- Excellent written and verbal communication in English and Bahasa Indonesia
- Ability to manage multiple projects in a fast-paced healthcare environment