Deskripsi Pekerjaan
Are you a creative marketing strategist looking to make a tangible impact in the beauty and wellness industry? AIO Aesthetic Clinic is seeking a visionary Digital Marketing Lead to drive our brand presence and customer acquisition strategies in the vibrant market of Surabaya. In this pivotal role, you will oversee the entire digital ecosystem, ensuring our premium aesthetic services reach the right audience with compelling, high-converting messaging.
As the leader of our marketing department, you will manage end-to-end campaigns across social media, SEO, and content marketing. You will work closely with our clinical and sales teams to promote our state-of-the-art aesthetic treatments. Join us to lead a dynamic marketing team, optimize our digital footprint, and shape the future of digital beauty in East Java.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with AIO Aesthetic Clinic's business goals and brand identity.
- Lead social media campaigns (Instagram, TikTok, Facebook) to boost engagement, brand awareness, and community growth.
- Manage SEO and SEM activities to improve search rankings and drive high-quality organic traffic to the clinic's website.
- Analyze marketing performance data (KPIs, ROI, CAC) to optimize campaigns and ensure cost-effective spending.
- Collaborate with the clinical team to create promotional content, blog posts, and educational materials about aesthetic treatments.
- Oversee the marketing budget and manage external agencies or freelancers if necessary.
- Stay updated on industry trends and competitor activities to maintain a competitive edge in the aesthetic market.
Kualifikasi
- Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
- Proven experience (2-5 years) as a Marketing Lead, Digital Marketing Manager, or similar role.
- Deep understanding of the aesthetic, cosmetic, or beauty industry is a strong advantage.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, or CMS).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership, communication, and interpersonal skills to manage internal teams.
- Fluent in English and Bahasa Indonesia is preferred.