Deskripsi Pekerjaan
Are you a passionate growth hacker with a proven track record in digital strategy? PT Mitra Berdaya Optima is seeking a high-energy Digital Marketing Leader to spearhead our marketing initiatives in Yogyakarta. In this role, you will be the architect of our digital presence, responsible for driving brand awareness, lead generation, and measurable growth across all digital channels.
We are looking for a strategic thinker who is as comfortable analyzing data as they are crafting creative campaigns. You will lead our talented marketing team, fostering an environment of innovation and performance. If you have a deep understanding of the digital landscape, from SEO and SEM to social media and content marketing, and you thrive in a collaborative, fast-paced environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand visibility and customer acquisition.
- Manage and optimize multi-channel campaigns across Google Ads, Meta Ads, TikTok, and other relevant platforms.
- Lead, mentor, and inspire the digital marketing team to achieve key performance indicators (KPIs) and growth targets.
- Analyze performance data using tools like Google Analytics to derive actionable insights and improve ROI.
- Oversee end-to-end content marketing strategies, including social media management and email marketing campaigns.
- Collaborate with cross-functional teams to ensure brand consistency across all marketing touchpoints.
- Stay at the forefront of industry trends and emerging digital technologies to maintain a competitive edge.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of experience in digital marketing, with at least 1-2 years in a leadership or senior role.
- Proven expertise in managing performance marketing budgets and delivering successful growth results.
- Strong command of SEO/SEM best practices, CRM tools, and web analytics (Google Analytics, Search Console).
- Excellent communication, interpersonal, and leadership skills.
- Ability to interpret complex data sets and translate them into strategic marketing decisions.
- Fluency in both Indonesian and English is highly preferred.