Deskripsi Pekerjaan
Optik Winsee is a leading name in the eyewear retail industry, and we are looking for a visionary Digital Marketing Manager to elevate our brand presence in the Jakarta market. As we continue to grow, we need a strategic thinker who is passionate about digital transformation, customer acquisition, and building long-lasting digital community relationships.
In this pivotal role, you will be responsible for overseeing all facets of our digital marketing strategy. You will bridge the gap between creative storytelling and data-driven performance, ensuring that our online footprint drives foot traffic to our retail outlets and boosts e-commerce conversions. If you are a proactive leader with a proven track record in scaling digital campaigns, we invite you to join our dynamic team and help shape the future of Optik Winsee.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across all channels (SEO, SEM, Social Media, Email, and Content).
- Manage and optimize paid advertising campaigns (Meta Ads, Google Ads) to ensure high ROI and lead generation.
- Lead the content calendar strategy to ensure consistent brand messaging across all platforms.
- Analyze campaign performance metrics using Google Analytics and other tools to provide actionable insights.
- Collaborate with the creative and sales teams to align digital initiatives with offline retail promotional goals.
- Stay abreast of the latest digital trends, particularly in the fashion and optical retail industry, to maintain a competitive edge.
- Manage the digital marketing budget and report directly to management on key performance indicators (KPIs).
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, preferably within the retail or fashion sector.
- Strong technical proficiency in Google Analytics, SEO tools (Ahrefs/Semrush), and Meta Business Suite.
- Proven ability to manage end-to-end digital campaigns with measurable impact on sales.
- Exceptional analytical skills with the ability to translate complex data into business recommendations.
- Creative mindset with strong copywriting and visual communication skills.
- Fluency in both Indonesian and English is highly preferred.