Deskripsi Pekerjaan
Are you a growth-obsessed marketer ready to take a brand from zero to hero? Poresay is looking for a dynamic and results-driven Digital Marketing Manager to serve as the operational heartbeat of our marketing efforts. Your primary mission will be to scale our brand presence and drive aggressive growth, aiming to elevate our sales from scratch to a consistent 5,000 units per month.
As the leader of our digital strategy, you will have the autonomy to craft, execute, and optimize multi-channel campaigns. We are looking for a strategic thinker who is comfortable with both the creative nuances of brand building and the technical rigor of performance marketing. If you are passionate about data-backed decision-making, conversion rate optimization, and building a community around a fast-growing brand, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive digital marketing strategy to drive brand awareness and direct-to-consumer sales.
- Take full ownership of the sales funnel, optimizing every touchpoint to achieve the target of 5,000 units sold per month.
- Manage end-to-end performance marketing budgets across Meta Ads, Google Ads, and TikTok Ads.
- Collaborate with creative teams to produce high-converting ad assets and engaging social media content.
- Analyze weekly marketing performance data and pivot strategies to improve ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost).
- Lead and mentor a lean team to ensure execution excellence across all digital channels.
- Implement email marketing and CRM strategies to maximize customer lifetime value and retention.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communication, or a related field.
- Minimum 3-5 years of experience in digital marketing, preferably in an e-commerce or D2C consumer goods environment.
- Proven track record of scaling an online brand or successfully driving high-volume sales targets.
- Deep understanding of digital marketing platforms, including Facebook Business Manager, Google Analytics, and TikTok for Business.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing insights.
- Experience in managing marketing budgets and achieving strict KPIs.
- Excellent communication and leadership skills, with a 'hands-on' operational mindset.
- Fluency in Bahasa Indonesia and proficiency in English.