Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for e-commerce growth? CV. Citra Sejahtera is seeking a highly motivated and strategic Digital Marketing Manager to oversee and accelerate the digital presence of our flagship brand, Cilubaa. In this role, you will be the driving force behind our online sales performance, managing our presence across leading Indonesian marketplace platforms and e-commerce channels.
We are looking for a creative thinker who balances analytical precision with effective marketing execution. You will be responsible for optimizing our product visibility, managing promotional campaigns, and translating data insights into actionable strategies that drive conversions and brand loyalty. If you are ready to take full ownership of digital growth and thrive in a fast-paced retail environment, we want to hear from you.
Tanggung Jawab
- Develop and execute end-to-end digital marketing strategies to increase sales on marketplace platforms (e.g., Shopee, Tokopedia, Lazada).
- Analyze daily sales performance, traffic trends, and customer behavior to optimize product listings and marketing spend.
- Manage end-to-end e-commerce operations, including inventory coordination, product uploads, and store decoration.
- Plan and implement promotional campaigns, flash sales, and seasonal events to maximize GMV and brand exposure.
- Collaborate with cross-functional teams to ensure seamless customer experience and timely order fulfillment.
- Monitor competitor activity and industry trends to stay ahead of market shifts.
- Prepare comprehensive performance reports and actionable insights for senior management.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of proven experience in e-commerce management or digital marketing, specifically within the Indonesian marketplace ecosystem.
- Deep understanding of marketplace algorithms, SEO for e-commerce, and paid advertising tools (Ads/Promotional features).
- Strong analytical skills with the ability to interpret data from Google Analytics, marketplace dashboards, or similar tools.
- Excellent communication and organizational skills, with a results-oriented mindset.
- Proficiency in Microsoft Excel (VLOOKUP, Pivot Tables) for data reporting.
- Ability to work independently and manage multiple projects in a high-pressure environment.