Deskripsi Pekerjaan
Are you a passionate marketing strategist looking to make a meaningful impact in the wellness and yoga industry? Radiantly Alive is seeking a seasoned and data-driven Digital Marketing Manager to lead our next phase of growth in Bali. As a key member of our team, you will be responsible for scaling our digital presence, driving student acquisition, and nurturing our vibrant global community.
We are looking for a creative visionary who understands the intersection of mindful living and high-performance digital marketing. You will oversee our multi-channel strategy, from content marketing and SEO to paid advertising and email automation. If you are eager to elevate a world-renowned wellness brand and thrive in a fast-paced, inspiring environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and class/workshop bookings.
- Manage end-to-end performance marketing campaigns across Google Ads, Meta, and relevant social platforms.
- Oversee content strategy, including blog management, social media calendars, and email marketing newsletters.
- Analyze key performance metrics (KPIs) to optimize conversion rates and marketing ROI.
- Lead SEO initiatives to improve organic search rankings for wellness-related queries in the Bali region.
- Collaborate with the creative team to produce high-quality visual and written content that aligns with the Radiantly Alive brand identity.
- Manage marketing budgets, reporting, and forecasting to ensure sustainable growth.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-5 years of professional experience in digital marketing management.
- Proven track record in managing high-performing paid social and search advertising campaigns.
- Proficiency in marketing automation tools, CRM systems, and Google Analytics.
- Deep understanding of SEO, SEM, and content marketing best practices.
- Excellent English communication skills; professional experience in the wellness, fitness, or hospitality industry is a strong plus.
- Self-motivated, adaptable, and comfortable working in a dynamic team environment.