Deskripsi Pekerjaan
Join Mama Roz as a Digital Marketing Manager and lead our digital growth strategy in the competitive consumer goods sector. We are seeking a creative and data-driven professional to oversee our presence on major platforms including TikTok, Instagram, and top-tier online marketplaces. In this pivotal role, you will be responsible for developing engaging campaigns that resonate with middle-upper brand demographics, optimizing conversion funnels, and driving brand awareness.
As part of our dynamic team, you will leverage the latest digital marketing tools to analyze market trends, manage budgets effectively, and ensure measurable results. If you have a strong background in digital marketing applications and a passion for brand storytelling, this is an exciting opportunity to make a significant impact.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with company goals.
- Manage and optimize brand presence on TikTok, Instagram, and other social media channels.
- Oversee and manage operations across major online marketplaces (e.g., Tokopedia, Shopee).
- Analyze campaign performance metrics (KPIs) to drive continuous improvement and ROI.
- Collaborate with creative teams to produce high-quality, engaging content.
- Conduct market research and competitor analysis to identify new opportunities.
- Manage the digital marketing budget efficiently.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, specifically within the consumer goods industry.
- Strong proficiency in social media marketing tools (TikTok Ads, Instagram Business Manager).
- Experience managing online marketplace accounts and strategies.
- Deep understanding of the middle-upper market consumer behavior and preferences.
- Excellent analytical, problem-solving, and project management skills.
- Ability to work independently and thrive in a fast-paced environment.