Deskripsi Pekerjaan
Are you a creative visionary with a passion for digital growth? We are seeking a dynamic and highly motivated Digital Marketing Officer to join our team in Yogyakarta. In this role, you will be the driving force behind our online presence, crafting innovative campaigns that resonate with our target audience and elevate our brand identity.
The ideal candidate is a digital native who understands the nuances of social media trends, content storytelling, and performance marketing. If you have a flair for creative writing, an eye for aesthetic design, and a data-driven mindset, we want to hear from you. You will play a pivotal role in shaping our marketing strategy, engaging our community, and achieving measurable growth in a fast-paced environment.
Tanggung Jawab
- Develop and execute creative digital marketing campaigns across various platforms (Instagram, TikTok, Facebook).
- Manage and curate daily content calendars, including copywriting and basic graphic design.
- Monitor and analyze digital marketing performance metrics to optimize ROI.
- Engage with the online community to foster brand loyalty and address customer inquiries.
- Collaborate with internal teams to align digital efforts with overall business objectives.
- Stay updated on the latest digital marketing trends, tools, and social media platform updates.
- Assist in managing digital advertising budgets and performance monitoring.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Proven experience as a Digital Marketing Officer or similar social media/marketing role.
- Strong proficiency in social media management and content creation tools (e.g., Canva, CapCut).
- Excellent creative writing and communication skills in both Indonesian and English.
- A deep understanding of digital marketing metrics (Engagement Rate, CPC, CTR).
- Ability to work independently in a fast-paced environment and meet tight deadlines.
- A portfolio demonstrating successful digital campaigns or creative projects is a plus.