Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the beauty and wellness industry? AFK Beauty Skin Clinic is looking for a dynamic Digital Marketing & Performance Ads Specialist to join our growing team in Jakarta Selatan. In this role, you will be the driving force behind our online presence, crafting high-impact advertising strategies that not only enhance our brand visibility but also generate high-quality leads.
As part of our marketing team, you will manage end-to-end performance marketing campaigns, analyze consumer behavior, and optimize ad spend to ensure maximum ROI. If you thrive in a fast-paced environment and have a keen eye for digital trends, we want to hear from you. Help us scale our clinic’s growth and connect with more clients seeking premium aesthetic solutions.
Tanggung Jawab
- Plan, execute, and optimize end-to-end performance marketing campaigns (Meta Ads, Google Ads, TikTok Ads).
- Conduct deep-dive data analysis to track key performance indicators (KPIs) and report on campaign efficacy.
- Manage monthly advertising budgets to ensure optimal allocation and high return on ad spend (ROAS).
- Collaborate with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
- Perform A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
- Monitor market trends and competitor activities to maintain a competitive edge in the aesthetic clinic industry.
- Generate consistent, high-quality sales leads to support the clinic's growth objectives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in performance marketing or digital advertising roles.
- Strong proficiency in Meta Business Suite, Google Ads Manager, and TikTok Ads Manager.
- Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent understanding of lead generation funnels and conversion rate optimization (CRO).
- Proficient in Indonesian and English, with strong copywriting skills.
- Creative problem-solver with a strong desire to succeed in the beauty and wellness sector.