Deskripsi Pekerjaan
Are you a strategic digital marketer passionate about driving growth and engagement? FWD Insurance Indonesia is seeking a highly skilled Digital Marketing Senior Officer to lead our digital initiatives. In this pivotal role, you will leverage your expertise in SEO, CMS management, and content strategy to enhance our online presence and ensure seamless campaign execution.
You will be at the forefront of our digital transformation, managing content briefs, optimizing web performance, and crafting compelling social media strategies. We are looking for a proactive professional who can bridge the gap between creative marketing and technical execution, ensuring our brand resonates deeply with our audience in the competitive Indonesian market. This is an excellent opportunity to make a significant impact on our brand's digital footprint.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize SEO campaigns to improve organic search rankings and drive traffic.
- Oversee the content lifecycle using CMS platforms, ensuring high-quality and relevant material.
- Craft and manage content briefs for internal teams and external partners.
- Coordinate social media campaigns to increase brand awareness and user engagement.
- Analyze key performance indicators (KPIs) and report on campaign effectiveness to stakeholders.
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of proven experience in digital marketing, specifically in SEO and content management.
- Strong proficiency in CMS tools (e.g., WordPress, Drupal, or HubSpot).
- Excellent understanding of SEO principles, keyword research, and on-page/off-page optimization.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional written and verbal communication skills in both English and Indonesian.