Deskripsi Pekerjaan
Are you a creative strategist with a passion for digital storytelling? PT IBR Media Komunikasi Kreatif is looking for a dynamic Digital Marketing & Social Media Lead to join our team in DI Yogyakarta. In this pivotal role, you will be the architect behind our digital footprint, steering our brand voice to new heights and driving tangible business growth through data-driven campaigns.
You will lead end-to-end digital marketing initiatives, from conceptualizing viral-worthy social media content to optimizing complex ad funnels. We are seeking a growth-minded individual who thrives in a fast-paced creative agency environment and possesses a deep understanding of current digital trends, audience psychology, and performance analytics. If you are ready to make a significant impact on brand awareness and lead generation, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing and social media strategies to achieve company KPIs.
- Manage end-to-end content calendars across platforms including Instagram, TikTok, LinkedIn, and YouTube.
- Oversee paid social advertising campaigns (Meta Ads, TikTok Ads) to ensure optimal ROI and lead acquisition.
- Analyze performance data to provide actionable insights for continuous campaign optimization.
- Collaborate with creative teams to produce high-quality, engaging visuals and video content.
- Stay ahead of industry trends and algorithm updates to maintain competitive advantage.
- Manage community engagement, fostering positive brand interactions and building customer loyalty.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of proven experience in digital marketing or social media management.
- Deep understanding of digital marketing funnels, SEO/SEM, and social media analytics tools.
- Proficiency in creative design tools (Canva, Adobe Creative Suite) and video editing software is a major plus.
- Strong analytical mindset with the ability to interpret data and report on campaign performance.
- Exceptional copywriting and communication skills in both Indonesian and English.
- Highly organized, proactive, and capable of managing multiple projects under tight deadlines.