Deskripsi Pekerjaan
Are you a creative powerhouse with a passion for digital storytelling? Herca Cipta Dermal Perdana is seeking a high-energy Digital Marketing & Social Media Specialist to help us amplify our brand presence. In this role, you will be the voice of our company across various digital platforms, driving engagement, fostering community growth, and executing innovative marketing campaigns that deliver measurable results.
We are looking for a candidate who stays ahead of digital trends, understands the nuances of social platform algorithms, and possesses a keen eye for aesthetic design and compelling copy. If you thrive in a fast-paced environment and have a proven track record of converting followers into loyal customers, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies across multiple social media channels.
- Create, curate, and schedule high-quality, engaging visual and written content (images, videos, copy).
- Analyze key performance indicators (KPIs) to track campaign success and provide actionable insights for optimization.
- Manage community interaction by responding to queries and fostering positive brand conversations.
- Collaborate with internal teams to align social media efforts with broader business and product launch goals.
- Stay up-to-date with the latest digital marketing trends, platform updates, and competitor activities.
- Execute paid advertising campaigns (Meta Ads, TikTok Ads) to drive traffic and conversion.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of proven experience in digital marketing or social media management.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics dashboards.
- Strong creative skills with experience in basic photo/video editing (Canva, CapCut, or Adobe Creative Suite).
- Excellent command of written and spoken Indonesian and English.
- Deep understanding of platform-specific algorithms and audience behaviors.
- Strong analytical mindset with the ability to interpret data into clear marketing strategy.