Deskripsi Pekerjaan
Join Orang Tua Group's dynamic marketing team as a Digital Marketing Specialist and drive our new beauty retail and outlet category to unprecedented heights. This pivotal role requires you to craft compelling social media strategies that captivate audiences, elevate brand visibility, and accelerate growth in Indonesia's competitive beauty landscape. You'll develop innovative content across platforms, optimize engagement metrics, and collaborate with cross-functional teams to ensure seamless campaign execution. With access to Orang Tua Group's extensive resources and legacy of excellence, you'll shape the digital identity of our emerging beauty vertical while staying ahead of industry trends and consumer preferences.
Tanggung Jawab
- Create and execute engaging social media content for new beauty retail and outlet categories
- Develop data-driven digital marketing strategies aligned with brand objectives
- Manage and optimize multi-platform social media campaigns (Instagram, TikTok, Facebook)
- Analyze performance metrics to refine content and maximize ROI
- Collaborate with design teams to produce visually compelling assets
- Monitor competitor activities and industry trends to identify opportunities
- Coordinate with sales teams to ensure cohesive brand messaging
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with social media focus
- Proven portfolio of beauty/retail content campaigns
- Expertise in content creation tools (Canva, Adobe Suite)
- Strong analytical skills with platform-specific metric interpretation
- Fluency in Indonesian and English (written/spoken)
- Ability to work in fast-paced startup environment within corporate structure