Deskripsi Pekerjaan
We are seeking a creative and results-driven Digital Marketing Specialist to join our team at Private Advertiser. In this pivotal role, you will be responsible for developing the brand identity of Angka Cafe through compelling digital content. We are looking for a storyteller who understands how to create relatable and engaging material that aligns perfectly with our brand positioning.
Your mission will be to bridge the gap between the cafe's physical experience and its digital presence, driving engagement and loyalty through innovative marketing strategies. You will work closely with the creative team to ensure our voice is heard clearly across all digital channels.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to elevate the Angka Cafe brand.
- Create engaging, relatable, and SEO-friendly content for social media platforms, including Instagram, Facebook, and TikTok.
- Manage and optimize paid advertising campaigns to maximize reach and ROI.
- Monitor and analyze key performance metrics to improve content strategies and engagement rates.
- Collaborate with the design team to ensure visual consistency and brand alignment.
- Engage with online communities to build a loyal customer base and manage online reputation.
- Stay updated with the latest digital marketing trends and tools to keep Angka Cafe ahead of the competition.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, social media management, or content creation.
- Strong understanding of brand positioning and digital storytelling.
- Excellent writing and editing skills in English (and Bahasa Indonesia).
- Familiarity with SEO tools (Google Analytics, SEMrush) and social media management software.
- Creative mindset with a keen eye for visual aesthetics.
- Ability to work independently and manage multiple projects in a fast-paced environment.