Deskripsi Pekerjaan
Are you a passionate storyteller with a love for premium coffee? Iraga Coffee Roastery is looking for a creative and data-driven Digital Marketing Specialist to elevate our brand presence in the heart of Ubud, Bali. As our brand continues to grow, we need a strategic thinker to manage our digital footprint, engage our community, and drive meaningful growth across our online platforms.
This is a unique opportunity to blend the art of artisanal coffee culture with cutting-edge digital marketing strategies. You will work in a dynamic, hybrid environment where your ideas will directly impact our brand narrative and customer experience. We value continuous learning and offer professional development pathways to ensure you grow alongside our roastery.
If you are obsessed with trends, social media aesthetics, and ROI-driven marketing campaigns, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and engagement.
- Manage all social media channels, creating compelling content that showcases our premium coffee products.
- Implement and monitor SEO and SEM campaigns to drive traffic to our website and retail platforms.
- Analyze marketing performance metrics and provide actionable reports to improve ROI.
- Collaborate with the creative team to design visually stunning marketing materials and campaigns.
- Plan and manage email marketing newsletters and customer retention strategies.
- Stay updated with the latest digital trends in the F&B and coffee industry to keep the brand competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in digital marketing, preferably within the lifestyle or F&B sector.
- Strong understanding of social media algorithms, SEO/SEM principles, and Google Analytics.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, or similar).
- Excellent written and verbal communication skills in English and Indonesian.
- Strong analytical mindset with the ability to interpret data and convert it into marketing strategies.
- Highly organized, self-motivated, and capable of working in a hybrid, fast-paced setting.