Deskripsi Pekerjaan
Are you a creative storyteller with a passion for the beauty and wellness industry? Elizabeth Beauty Art is looking for a talented Digital Marketing Specialist to join our growing team in Surabaya. In this role, you will be the voice of our brand, crafting compelling narratives that resonate with our audience and driving our online presence to new heights.
We are seeking someone who understands the nuances of beauty marketing, from trending aesthetic content to informative educational pieces. You will play a pivotal role in managing our digital ecosystem, ensuring that our brand identity shines across all social media platforms and digital channels. If you are data-driven, creatively inclined, and ready to make a significant impact on a vibrant beauty brand, we would love to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive content strategy across blog, social media, and video platforms.
- Manage end-to-end production of engaging content, including articles, short-form videos (Reels/TikTok), and infographics.
- Oversee daily operations and community engagement on all social media accounts (Instagram, TikTok, Facebook).
- Monitor and analyze key performance metrics (KPIs) to optimize content reach and audience engagement.
- Collaborate with the design team to ensure all visual assets align with the brand’s luxury beauty aesthetic.
- Conduct industry research to identify emerging beauty trends and competitor activities.
- Coordinate promotional campaigns and activations to drive store traffic and service bookings.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 1-2 years of experience in digital marketing or content creation, preferably in the beauty or retail sector.
- Strong portfolio demonstrating proficiency in copywriting, video editing, and graphic design (Canva/Adobe Suite).
- Deep understanding of social media algorithms and best practices for organic growth.
- Excellent communication skills in both written and spoken Indonesian; English proficiency is a plus.
- Strong organizational skills with the ability to manage multiple content calendars simultaneously.
- Creative mindset with an eye for detail and a passion for beauty trends.