Deskripsi Pekerjaan
We are seeking a creative and analytical Digital Marketing Specialist to join the dynamic team at Pt. Indonuans Stary Grup. In this pivotal role, you will be responsible for planning, executing, and optimizing digital marketing campaigns that drive brand awareness, lead generation, and customer engagement. You will act as the bridge between our creative team and our data analytics, ensuring that every marketing initiative delivers measurable results.
As a Digital Marketing Specialist, you will manage our online presence across various channels, including social media, search engines, and email marketing. You will have the opportunity to work on exciting projects that shape our market position in the industry. If you are passionate about digital trends, possess strong copywriting skills, and love turning data into actionable insights, we encourage you to apply.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize SEO and SEM campaigns to improve search rankings and organic traffic.
- Create engaging content for social media platforms, blogs, and email newsletters.
- Monitor and analyze key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
- Collaborate with the design team to produce visually appealing marketing assets.
- Conduct market research to identify new trends, opportunities, and competitive threats.
- Manage online advertising budgets and negotiate with vendors if applicable.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Proven experience in digital marketing, with a focus on SEO, SEM, and social media.
- Proficiency in marketing tools such as Google Analytics, Google Ads, HubSpot, or similar platforms.
- Strong analytical skills with the ability to interpret data and report on campaign performance.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Self-motivated with the ability to work independently and meet tight deadlines.
- Creative mindset with a keen eye for detail.