Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands through precision-targeted advertising? Inti Nya Technology is seeking a dynamic Digital Marketing Specialist to join our growing team in Jakarta Utara. In this role, you will be the engine behind our online presence, responsible for executing high-impact performance marketing campaigns that drive measurable growth and ROI.
You will work closely with our creative and technical teams to craft compelling digital strategies. We are looking for someone who doesn't just manage ads, but analyzes patterns, experiments with new channels, and optimizes customer journeys. If you are analytical, creative, and eager to master Google and Meta ecosystems, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital marketing campaigns across Facebook Ads and Google Ads platforms.
- Conduct deep-dive keyword research to identify high-intent traffic opportunities and improve search visibility.
- Monitor campaign performance daily, adjusting bidding strategies and creative assets to maximize ROAS and conversion rates.
- Collaborate with the design team to produce high-performing ad creatives and landing page content.
- Execute A/B testing on ad copies, audiences, and landing pages to ensure continuous performance improvement.
- Provide detailed reporting and insights on KPIs, including CPA, CPC, and overall channel growth.
- Stay up-to-date with the latest digital marketing trends, platform algorithm changes, and industry best practices.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience in managing performance marketing campaigns (Google Ads & Facebook Ads).
- Strong proficiency in analytical tools like Google Analytics and Meta Business Suite.
- Solid understanding of SEO principles and search intent optimization.
- Ability to interpret complex data sets and translate them into actionable business strategies.
- Excellent attention to detail with the ability to manage multiple campaigns simultaneously under tight deadlines.
- Strong written and verbal communication skills in Indonesian and English.