Deskripsi Pekerjaan
Are you a data-driven storyteller with a passion for healthcare innovation? Summit Healthcare is seeking a creative and analytical Digital Marketing Specialist to join our dynamic team in Jakarta Pusat. As we continue to expand our digital footprint, we are looking for a professional who can blend aesthetic creativity with technical SEO and SEM precision to elevate our brand awareness and patient engagement.
In this role, you will be the architect of our digital presence. You won't just be managing campaigns; you will be analyzing market trends, optimizing conversion paths, and delivering content that resonates with our target audience. If you thrive in a fast-paced environment and have a proven track record of driving organic traffic and managing high-performing paid search campaigns, we want to hear from you.
Tanggung Jawab
- Develop, implement, and monitor comprehensive digital marketing strategies to increase brand visibility and website traffic.
- Manage end-to-end SEO efforts, including keyword research, content optimization, and technical site audits.
- Execute and optimize SEM campaigns (Google Ads, Meta Ads) to ensure high ROI and lead generation.
- Collaborate with cross-functional teams to create compelling marketing collateral, social media content, and email campaigns.
- Analyze performance metrics using Google Analytics and Search Console to derive actionable insights for future campaigns.
- Conduct regular competitive analysis to stay ahead of industry trends in the healthcare and digital marketing sectors.
- Maintain and improve social media engagement through consistent brand voice and community interaction.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of proven experience in Digital Marketing, specifically focusing on SEO/SEM.
- Proficiency in Google Analytics, Google Ads, and modern SEO tools (Ahrefs, SEMrush, or similar).
- Strong analytical mindset with the ability to translate data into strategic marketing decisions.
- Excellent communication skills in English and Bahasa Indonesia, with strong copywriting abilities.
- Ability to multitask in a fast-paced environment and meet tight project deadlines.
- Deep understanding of digital consumer behavior and current social media trends.