Deskripsi Pekerjaan
Erlimpex is seeking a creative and data-driven Digital Marketing Specialist to join our dynamic marketing team in Jakarta Barat. In this role, you will be responsible for developing, executing, and optimizing comprehensive digital marketing strategies to enhance brand visibility, engage target audiences, and drive sustainable business growth.
As a Digital Marketing Specialist, you will oversee our online presence across multiple platforms, manage digital advertising campaigns, and leverage SEO/SEM practices to generate high-quality leads. If you are passionate about the digital landscape, possess a strategic mindset, and thrive in a fast-paced environment, this is the perfect opportunity to advance your career with Erlimpex.
Tanggung Jawab
- Develop, execute, and manage end-to-end digital marketing campaigns to drive online traffic and brand awareness.
- Plan and execute paid advertising campaigns (Meta Ads, Google Ads, and TikTok Ads) while optimizing ad spend and performance.
- Oversee all corporate social media channels, including content scheduling, copywriting, and community engagement.
- Implement on-page and off-page SEO strategies to continuously improve organic search rankings and website traffic.
- Analyze key performance metrics (KPIs) using Google Analytics and other monitoring tools to provide actionable insights.
- Collaborate with graphic designers and creative teams to produce high-impact visual assets and marketing materials.
- Stay up-to-date with digital marketing trends, tools, and algorithm changes to maintain competitive advantage.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field.
- Minimum of 2-3 years of proven experience in Digital Marketing or a similar role.
- Strong proficiency in managing paid advertising platforms (Google Ads, Facebook/Instagram Ads Manager).
- Solid understanding of Search Engine Optimization (SEO), SEM, and web analytics tools (Google Analytics, Google Search Console).
- Excellent communication, copywriting, and creative storytelling skills in both Indonesian and English.
- Highly analytical mindset with the ability to interpret data and translate insights into actionable campaigns.
- Proactive attitude, strong project management skills, and the ability to work independently or in a team.