Deskripsi Pekerjaan
Are you a creative and data-driven marketer looking to make a meaningful impact in the healthcare industry? Tamara Overseas Corporindo is seeking a passionate Digital Marketing Specialist to join our growing team in Jakarta Barat. We are a dynamic company specializing in high-quality medical equipment, and we need your expertise to elevate our brand presence and drive digital growth.
In this role, you will be the heartbeat of our online outreach, crafting compelling campaigns that connect healthcare professionals and institutions with the life-saving tools they need. You will work in a fast-paced environment where your creativity meets strategic implementation to achieve tangible business objectives. If you are tech-savvy, results-oriented, and eager to grow your career within the medical supplies sector, we invite you to apply.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness for medical equipment.
- Manage and optimize social media profiles, content calendars, and community engagement across platforms like Instagram, Facebook, and LinkedIn.
- Plan and execute targeted digital advertising campaigns (Meta Ads, Google Ads) to generate high-quality leads.
- Create engaging, SEO-friendly content including blog posts, product descriptions, and email newsletters to educate our target audience.
- Monitor and analyze key performance metrics (ROI, KPIs, CTR) using analytics tools to refine strategies and improve campaign effectiveness.
- Collaborate with the sales team to align digital efforts with product launches and promotional activities.
- Stay updated with the latest digital marketing trends and healthcare industry regulations to ensure content compliance.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience in digital marketing or social media management.
- Strong understanding of SEO, SEM, and content marketing principles.
- Proficiency in digital marketing tools and analytics platforms (Google Analytics, Meta Business Suite, etc.).
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
- Highly creative with the ability to design basic visual assets (Canva/Adobe Photoshop skills are a plus).
- Strong organizational skills and ability to manage multiple projects under tight deadlines.
- Familiarity with the healthcare or medical equipment industry is highly preferred.