Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for baby and parenting brands? Bloomē Baby Indonesia is seeking a creative and analytical Digital Marketing Specialist to help elevate our brand presence and drive growth in the competitive e-commerce landscape.
As our Digital Marketing Specialist, you will be the engine behind our online strategy. You will be responsible for planning, executing, and optimizing digital campaigns across various platforms. The ideal candidate is someone who lives and breathes social media trends, understands the intricacies of performance marketing, and can translate complex data into actionable insights to help Bloomē Baby grow.
If you thrive in a fast-paced environment and are ready to make a significant impact on a growing team, we want to hear from you!
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies across social media, marketplaces, and search engines.
- Monitor and analyze campaign performance metrics (ROI, ROAS, CTR, etc.) to optimize marketing spend.
- Collaborate with the design team to create engaging content that aligns with brand identity and target audience needs.
- Execute end-to-end management of paid advertising campaigns (Meta Ads, Google Ads, Marketplace Ads).
- Manage and engage with our online community across various social media platforms.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.
- Prepare regular reports on marketing campaign performance and present insights to the management team.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of experience in digital marketing or performance marketing (e-commerce experience is a major plus).
- Proven experience in managing paid digital media campaigns.
- Strong analytical skills with proficiency in Google Analytics, Meta Business Suite, and marketplace backend tools (Shopee/Tokopedia Seller Center).
- Creative thinker with an eye for design and copywriting.
- Excellent communication skills in both Indonesian and English.
- Strong understanding of the baby care product industry is highly preferred.
- Able to work independently and as part of a collaborative team in a fast-paced environment.