Deskripsi Pekerjaan
Are you a creative thinker with a passion for digital storytelling? PT Restoran Rumah Kayu is seeking a talented Digital Marketing Specialist to join our growing team in Serpong, Banten. We are a prominent leader in the local restaurant industry, and we are looking for someone who can drive our online presence and engage with our community effectively.
In this role, you will develop and execute digital marketing strategies that align with our brand goals. From managing social media campaigns to optimizing our website for search engines, you will play a crucial role in attracting new customers and retaining existing ones. We offer a challenging career path with attractive compensation and the opportunity to work in a dynamic, fast-paced environment.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and customer engagement.
- Manage and grow social media platforms (Instagram, Facebook, TikTok) to drive traffic and foster community interaction.
- Optimize website content and structure for Search Engine Optimization (SEO) to improve search rankings.
- Create compelling marketing copy, graphics, and video content for various digital channels.
- Monitor, analyze, and report on key performance indicators (KPIs) such as traffic, conversion rates, and ROI.
- Collaborate with the sales and operations teams to align marketing efforts with promotional activities.
- Stay updated with the latest digital marketing trends and tools to keep our strategies innovative.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 1-2 years of experience in digital marketing, social media management, or content creation.
- Strong proficiency in digital tools, including Google Analytics, SEO tools, and graphic design software (Canva, Photoshop).
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Creative mindset with the ability to generate innovative ideas for campaigns.
- Self-motivated individual with the ability to work independently and meet deadlines.