Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for growth and digital strategy? Coulava is looking for a creative and analytical Digital Marketing Specialist to join our dynamic team in Depok. In this role, you will be the architect of our online presence, responsible for end-to-end digital marketing campaigns that drive engagement, lead generation, and brand loyalty.
You will work closely with our team to interpret complex data sets, optimize marketing funnels, and implement performance-based improvements. We value initiative, constant learning, and the ability to pivot strategies based on real-time market feedback. If you are a self-starter who loves turning insights into impactful action, we want to meet you!
Tanggung Jawab
- Develop, execute, and monitor end-to-end digital marketing campaigns across multiple platforms (Social Media, SEM, SEO).
- Analyze performance data using tools like Google Analytics and social media insights to drive actionable optimizations.
- Manage paid media budgets, ensuring optimal ROI and target achievement.
- Coordinate with the creative team to produce high-performing ad content and visual assets.
- Conduct regular A/B testing on landing pages, emails, and ad creatives to enhance conversion rates.
- Monitor industry trends and competitor activities to identify new opportunities for growth.
- Prepare comprehensive performance reports for management, highlighting key metrics and strategic recommendations.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience in digital marketing or growth marketing roles.
- Strong analytical skills with proficiency in Google Analytics, Google Ads, and Facebook/Instagram Ads Manager.
- Familiarity with SEO principles, keyword research, and content optimization strategies.
- Strong understanding of the marketing funnel and customer journey mapping.
- Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
- Self-motivated with a proactive mindset and a strong desire to continuously improve marketing performance.