Deskripsi Pekerjaan
Are you a data-driven Digital Marketer passionate about scaling brands through performance-based strategies? Citra Lestari Sempurna is looking for a creative and analytical Digital Marketing Specialist to join our team in Jakarta Utara. In this role, you will be the engine behind our full-funnel marketing strategy, driving ROI and brand visibility across the most competitive digital platforms.
We are seeking a results-oriented professional who excels in paid media, KOL management, and marketplace optimization. You will have the autonomy to experiment with new campaign structures, analyze performance metrics, and optimize conversions across Meta, TikTok, Google, and E-commerce platforms. If you thrive in a fast-paced environment and have a proven track record of converting clicks into customers, we want to meet you.
Tanggung Jawab
- Develop, execute, and monitor full-funnel digital marketing campaigns across Meta Ads, TikTok Ads, and Google Ads.
- Manage end-to-end KOL/Influencer marketing strategies, from outreach to campaign performance analysis.
- Optimize marketplace stores to increase visibility, organic traffic, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximize ROI.
- Monitor and analyze campaign performance daily, providing actionable insights for budget reallocation.
- Coordinate with creative teams to produce high-performing visual and copy assets.
- Track market trends and competitor activities to maintain a competitive advantage in the digital space.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2+ years of experience in digital marketing, specifically focused on paid performance marketing.
- Deep understanding of Meta Business Suite, TikTok Ads Manager, and Google Ads platform.
- Hands-on experience in managing marketplace operations (Shopee/Tokopedia/Lazada) and promotion tools.
- Strong analytical mindset with the ability to interpret data and translate it into effective marketing strategies.
- Proven ability to manage KOL relationships and influencer marketing campaigns.
- Excellent communication skills and the ability to work collaboratively in a fast-paced team.