Deskripsi Pekerjaan
We are seeking a passionate and results-driven Digital Marketing Specialist to join the dynamic team at Marketz. In this pivotal role, you will be responsible for managing and optimizing our digital presence across key channels to drive growth and customer acquisition. You will lead the strategy and execution for paid advertising campaigns on Meta, TikTok, Google, and Shopee, ensuring we achieve maximum Return on Ad Spend (ROAS).
Your expertise will extend beyond ads; you will play a crucial role in the creative process by building high-converting landing pages using WordPress and Elementor. We rely on data to make decisions, so you will be the primary owner of our Google Analytics 4 (GA4) implementation, tracking performance metrics and deriving actionable insights to refine our marketing funnels. If you are a creative thinker with a strong analytical background and a desire to work in a fast-paced environment, we want to hear from you.
Tanggung Jawab
- Design, implement, and manage multi-channel paid advertising campaigns on Meta, TikTok, Google Ads, and Shopee.
- Build and optimize responsive landing pages using WordPress and Elementor to improve conversion rates.
- Analyze campaign performance data in Google Analytics 4 (GA4) to identify trends and optimize ad spend.
- Conduct market research and competitor analysis to identify new opportunities and industry trends.
- Collaborate with the design and content teams to produce high-quality creative assets for campaigns.
- Prepare detailed weekly and monthly reports on campaign performance, budget utilization, and KPIs.
- Manage the monthly advertising budget efficiently and ensure all compliance and regulatory requirements are met.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- Minimum of 2-3 years of proven experience in Digital Marketing, specifically with Meta, TikTok, and Google Ads.
- Experience with e-commerce advertising, specifically Shopee Ads, is highly preferred.
- Proficiency in WordPress and Elementor with a strong eye for UI/UX design principles.
- Strong analytical skills with the ability to interpret data from GA4 and other analytics tools.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Self-motivated, organized, and able to manage multiple projects simultaneously in a fast-paced setting.