Deskripsi Pekerjaan
PT PMP is seeking a creative and data-driven Digital Marketing Specialist to join our team in Samarinda. We are looking for an innovative professional who is passionate about building brand presence, engaging target audiences, and driving growth through integrated marketing communication strategies.
In this role, you will be the voice of our brand across various social media platforms. You will develop compelling content, manage online communities, and execute digital campaigns that resonate with our local and regional market. If you are a storyteller who understands the balance between creativity and analytics, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and engagement.
- Manage end-to-end content creation for all social media platforms including Instagram, TikTok, and Facebook.
- Plan and implement marketing communication campaigns in line with company objectives.
- Analyze performance metrics (SEO/SEM/Social Insights) and provide actionable reports to improve ROI.
- Engage with the online community and manage day-to-day interactions to foster positive brand relationships.
- Coordinate with internal teams to ensure brand consistency across all digital channels.
- Stay updated with the latest digital marketing trends and emerging technologies to keep the company competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Communication, Business, or a related field.
- Minimum 2 years of proven experience in digital marketing or social media management.
- Proficiency in content creation tools (Canva, CapCut, Adobe Creative Suite, or similar).
- Deep understanding of digital marketing algorithms, social media trends, and SEO best practices.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Excellent written and verbal communication skills in Indonesian and English.
- Creative mindset with an eye for design and engaging storytelling.
- Ability to work independently and collaboratively in a fast-paced environment.