Deskripsi Pekerjaan
PT. Ekonomi Sirkular Indonesia is seeking a creative and data-driven Digital Marketing Specialist to join our growing team in Jakarta Selatan. As we continue to champion sustainable business practices, we need a passionate professional to elevate our brand presence and drive measurable growth through integrated marketing initiatives.
In this role, you will be the architect of our digital footprint, tasked with planning, executing, and optimizing high-impact campaigns across both digital and offline channels. You will analyze performance metrics, refine our strategy, and ensure our messaging resonates with our audience. If you are an analytical thinker with a flair for digital storytelling and a commitment to the circular economy, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital marketing campaigns across social media, SEM, and email channels.
- Monitor and analyze campaign performance metrics (ROI, KPI, CPA) to optimize future marketing efforts.
- Collaborate with the creative team to produce high-quality, engaging content for various digital platforms.
- Manage community engagement across social media channels to strengthen brand loyalty and awareness.
- Identify and implement SEO/SEM strategies to increase organic and paid traffic to our web assets.
- Coordinate offline marketing activities, including event promotions and partnership activations, to ensure a cohesive brand experience.
- Prepare comprehensive weekly and monthly reports on digital campaign performance and market trends.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-2 years of proven experience in digital marketing or a similar growth-oriented role.
- Strong understanding of social media advertising platforms (Meta Ads, TikTok Ads, LinkedIn Ads).
- Proficiency in using analytical tools such as Google Analytics, Meta Business Suite, and SEO research tools.
- Excellent written and verbal communication skills in Indonesian and English.
- Strong creative problem-solving skills with the ability to manage multiple projects simultaneously.
- Demonstrated interest or experience in sustainability or circular economy initiatives is a significant advantage.