Deskripsi Pekerjaan
Are you a passionate marketing enthusiast looking to drive growth for a leading training service provider? Mairodi Mandiri Sejahtera is seeking a creative and data-driven Digital Marketing Specialist to join our dynamic team in Bandung. In this role, you will be the engine behind our brand presence, responsible for crafting compelling campaigns that connect our professional training programs with the right audience.
You will have the opportunity to work across various digital channels, testing new strategies, and optimizing our performance marketing efforts. We are looking for someone who stays ahead of digital trends, understands the psychology of the consumer, and is comfortable working with both organic and paid acquisition strategies to deliver measurable results.
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to promote training services.
- Manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other relevant platforms.
- Create engaging content for social media channels to increase brand awareness and community engagement.
- Conduct email marketing campaigns to nurture leads and convert prospects into training participants.
- Monitor, analyze, and report on campaign performance metrics to identify opportunities for growth and improvement.
- Manage website content and optimize landing pages to maximize conversion rates.
- Coordinate with the internal team to align digital efforts with overall business goals and event schedules.
Kualifikasi
- Minimum 1 year of experience in Digital Marketing, preferably in the education or training service sector.
- Strong understanding of SEO, SEM, and Social Media Marketing best practices.
- Proven ability to manage advertising budgets and deliver a positive ROI.
- Excellent written and verbal communication skills in Indonesian (and English is a plus).
- Proficient in using digital marketing tools such as Google Analytics, Meta Business Suite, and CRM software.
- Highly creative with a strong analytical mindset to interpret data and adjust strategies accordingly.
- Ability to work independently and collaboratively in a fast-paced environment.