Deskripsi Pekerjaan
Are you a creative digital marketer with a passion for healthcare communication? Klinik Mami Pelita is looking for a dynamic Digital Marketing Specialist to join our growing team in Jakarta. In this role, you will be the voice of our clinic online, responsible for crafting compelling campaigns that connect our medical services with the community.
As our Digital Marketing Specialist, you will manage our social media presence, optimize our digital touchpoints, and drive engagement to ensure our patients receive the best information. We are looking for someone who stays ahead of digital trends, understands the nuances of local consumer behavior, and can translate medical services into accessible, high-performing content.
If you thrive in a fast-paced environment and are ready to take ownership of our digital brand strategy, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to increase brand awareness for Klinik Mami Pelita.
- Manage end-to-end content creation for various social media platforms (Instagram, TikTok, Facebook).
- Run and optimize targeted digital advertising campaigns (Meta Ads, Google Ads).
- Analyze campaign performance metrics and provide actionable reports to improve ROI.
- Coordinate with internal teams to ensure marketing materials align with clinical service offerings.
- Stay up-to-date with the latest digital marketing trends and healthcare industry developments.
- Respond to inquiries on social media channels to maintain high levels of patient engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 1-2 years of experience in digital marketing (healthcare industry experience is a plus).
- Strong proficiency in social media management tools and digital analytics platforms.
- Excellent writing and storytelling skills in both Indonesian and English.
- Creative mindset with strong graphic design skills (Canva, Adobe Creative Suite, or similar).
- Ability to work independently and manage multiple projects under tight deadlines.
- Deep understanding of the local Jakarta digital landscape and consumer behavior.