Deskripsi Pekerjaan
Join our dynamic team at Siloam Hospitals Group as a Digital Marketing Specialist and help us revolutionize healthcare marketing in the digital space. In this exciting role, you'll develop and implement comprehensive digital marketing strategies to increase brand awareness, drive patient engagement, and enhance our online presence across multiple platforms. You'll work closely with healthcare professionals to create compelling content that resonates with our target audience while maintaining the highest standards of medical accuracy and professionalism.
As a key member of our marketing team, you'll leverage your expertise in SEO, social media marketing, email campaigns, and digital advertising to reach potential patients across Indonesia. You'll analyze market trends, monitor campaign performance, and continuously optimize our digital marketing efforts to ensure maximum ROI. This position offers a unique opportunity to make a meaningful impact in the healthcare industry while developing your digital marketing career in one of Indonesia's leading hospital groups.
We're looking for a creative, data-driven professional who is passionate about both digital marketing and healthcare. If you're ready to bring your skills to an organization that values innovation and patient-centered care, we encourage you to apply for this exciting opportunity.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across multiple channels including social media, email, and search engines
- Create engaging, healthcare-focused content for various digital platforms while maintaining medical accuracy
- Manage and optimize the company's website to improve user experience and search engine rankings
- Analyze campaign performance metrics and provide regular reports to stakeholders
- Collaborate with healthcare professionals to develop patient education materials and health awareness campaigns
- Stay updated with the latest digital marketing trends and healthcare industry developments
- Manage digital advertising budgets and ensure cost-effective campaign implementation
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Minimum 2-3 years of experience in digital marketing with a focus on healthcare or related industry
- Proficiency in SEO/SEM, social media marketing, email marketing, and digital advertising platforms
- Strong analytical skills with experience in web analytics tools (Google Analytics, etc.)
- Excellent written and verbal communication skills in both English and Indonesian
- Creative thinking with ability to develop compelling healthcare content
- Experience with marketing automation tools and CRM systems
- Ability to work independently and collaboratively in a fast-paced healthcare environment